AI Enables Industrial Design to Help Intelligent Life
2019-4-25
With the sweeping of the revolution of science and technology, China's manufacturing industry is changing from "Made in China" to "Made in China" and household appliances industry is no exception. Our government has elevated AI to a major national development strategy. At this year's two sessions, Premier Li Keqiang once again mentioned "AI" and "intelligence +" in his government work report, which will enable the transformation and upgrading of manufacturing industry.
Internet of Things for Traditional Household Appliances
In everyone's impression, the household appliances industry has always been equal to the traditional industry, each household appliances product is an isolated individual, only to achieve its most basic functions. But now it seems that this once seemingly traditional industry is also quietly carrying out the Internet of Things. IoT has become the "battle ground" for household appliances enterprises. Many enterprises regard the Internet of Things as their core competitiveness, and continue to invest and innovate in it.
In the past few years, the proposal of AI home is more like a slogan, but nowadays, enterprises are paying more and more attention to intelligent technology and how intelligent products can be applied in real life scenarios to cover users'lives in an all-round way. Household appliances industry is not a traditional industry concept, it is not only basic consumption, but also full of endless changes and innovations, constantly renewing our vision and thinking, connotation and extension have undergone profound changes.
Products and users are fundamental
Household appliances industry from the brutal growth of the past to today's refined, technological development, in addition to the hard conditions of technology, but also need enterprises to have a clear brand positioning, as well as a profound insight into user needs, in order to produce products that can solve user pain points.
Consumers of different ages have different demands for products. The post-80s, post-90s and post-00s are not only the aborigines of the Internet, but also the main consumers. If enterprises want to seize the minds of this group, they must use their language to communicate and understand their aesthetic needs and consumption needs.
The development of technology ultimately needs to return to products and realize value through products. Therefore, we can see that more and more enterprises are changing their values of industrial design, paying more and more attention to brand, design, user experience and other soft competitiveness. Modern industrial design focuses on good product experience and communication experience, which gives more value to product innovation and brand strategy.
Huachu Electric appliances, which has been deeply cultivated in the field of home appliances design innovation for many years, focuses on the kitchen experience of life, the appearance, function, use and devotion of products, in order to create a healthy kitchen life for you.